The Katy Perry Show blew into Melbourne for the launch of her new fragrance, “Purr”, at Myer Melbourne and lucky for us, Katy has a bit of a sweet tooth.
Given her commitment to candy throughout her “California Gurls” video clip where all she wears is just a little bit of fairy floss, we weren’t surprised when we got the go ahead for a candy buffet with Myer & the launch of Katy Perry’s new fragrance, “Purr”. As you can see below, the whole campaign centres around a cat-fetish that suits the pop-sensation down to the ground and it was this image alone that served as the inspiration for our candy buffet.
Prior to the event, Katy’s people made contact to ask if we could include an additional buffet in Katy’s dressing room. There was something about imagining Katy in her cat outfit casually indulging herself with one of our buffets that appealed so we were only too happy to oblige.
Bourke St was abuzz hours before the event, probably because the city had blocked it off for her and the thousands of passers-by wanted to know what was going on. Inside, the queues of lucky winners who had gained an audience with Katy gathered on the 6th floor, and it was here we installed our Katy Perry creation.
Read about other celebrity lolly buffets on our blog