ReIMAGINED... CANDY BUFFET CO đźŤ
From one idea almost 16 years ago, to over 6,500 events delivered – the Candy Buffet Co brand has come a long way.
Hello, I’m Marissa, owner of the newly renamed Candy Buffet Co (formally, The Candy Buffet Company) and I’m here to show you what’s changed, and what’s next!
AI didn’t write this, I did!  So I am asking for a little bit of your time to show you the changes that have happened over the past 6 months (and 15 years!).
Plus, a little sweetener …. Right at the very bottom, there’s a reward waiting for you – a 10% off code… but only if you’ve made it all the way through this article!!
the Journey
From The Candy Buffet Company to Candy Buffet Co … and Why!
“The Candy Buffet Company” was founded 16 years ago. It was revolutionary in the events space. We brought a new, delicious dimension to the events industry, particularly for weddings and corporate events, that had not been experienced before.
Fast forward to today, we have become Australia’s most reputable provider of candy buffets and donut walls, known for creating moments that are as memorable as they are delicious.
Over the years, we’ve had the privilege of working with incredible brands, delivering installations that don’t just look beautiful – they work.
At Candy Buffet Co., we understand that brand connection is immersive, it’s emotional, and it’s created in the moment someone stops, looks twice, and leans in. We design every installation with that exact intention.
We feature your branding in a way that feels natural, elevated and memorable. Your logo, your colours, your message – all integrated into an experience that doesn’t feel like advertising, instead it feels like a treat. This is where the magic happens. Guests aren’t just seeing your brand, they’re interacting with it, tasting it, photographing it, and subconsciously bonding a positive association with it.
And that’s why brands come back to us. They see the results – increased foot traffic, deeper engagement, social media amplification, and most importantly, a lasting impression. We create moments that live beyond the event itself, extending your brand’s reach far beyond the room.
SO, WHY THE NEW NAME AND REBRAND?
Just like our candy, we like to keep things fresh! We’ve built a strong reputation by staying ahead of colour trends, embracing new food crazes, and continuously evolving — all while staying true to who we are at our core.
FROM THE CANDY BUFFET COMPANY TO CANDY BUFFET CO
We noticed that both we and our clients rarely used our full name, “The Candy Buffet Company,” often shortening it in conversation. So, we made it official.
By streamlining our name to Candy Buffet Co, we’ve removed the excess and created something that feels effortless to say and remember. It rolls off the tongue with ease, feels more contemporary, and better reflects the modern, approachable brand we’ve grown into — polished, but never stuffy
NEW LOGO AND BRAND GUIDE
We engaged Carissa from Carissa G Designs to work on the details of the branding. We provided her with a vision of what we’re hoping to achieve, and after completing her onboarding questions, she had a great base to start designing our new look. We worked through Fonts, Colours and then got to the real fun stuff; designing our logo and then the little illustrations that come with it.
Our logo has always incorporated a heart – but our old logo was messy, busy and a bit too over designed.
We wanted something fresh, that represented the smoothness and sweetness of chocolate – a lot less detail, and something that could be minimised to become the letter O in Co!
We were feeling like our branding, colours, and website were starting to feel a little stale, and didn’t really represent the brand that we have grown into.
Our colour pallet is a beautiful pallet that we are so proud of.
The website now has no black, which was a thought-out decision – where we created our Red Liquorice colour to take over that space.
UPDATING OUR WEBSITE
We then took our finished Brand Guide, and found Cecilia from cectimm.com who took our incredible new style and created a website that we are so obsessed with. We used elements that Carissa had created, but then Cecilia also added her own touches, which we love, including a drip at the bottom of every page!
Cecilia was able to use some of the content from our old website, but she really focused on bringing new life to a brand new site. Over a few months, we designed every page, purposefully, leaning into both our corporate and also private celebration events. We wanted our website to be professional for the corporate clients, but also enticing for our brides, and other private celebration clients. The website needed to reflect who we are today!
NEW QUOTING HAS CHANGED THE WAY WE DO BUSINESS!
The final piece to our puzzle was upgrading our CRM to Zoho using the incredible Jo and Charlotte from JMVBS. With a database of over 36000, over 6500 events, and conversations with past clients, and 16 years of history, our problem was large! We needed a robust CRM that could take the best of our past, keep it and integrate it seamlessly in a new CRM.
But the biggest problem we had was our quoting system. It was antiquated. Clunky. Totally manual, and not user friendly.
We knew that our clients’ needs had changed, and people really wanted to take quoting into their own hands. We’ve developed a gorgeous proposal system, where after we chat with our potential clients we send through a quote, where the client can either use our suggestions, or completely tailor the quote based on our offerings – the best part – everything, including our minimums, and price per unit, is all crystal clear, which means our clients are in control of their own budget!
The back end is all updated once the client confirms, so there are no missing pieces . All this for a smoother, quicker, more seamless transaction!
THE SPICE IN THE SWEETNESS
It was time to spice things up; This rebrand has been a bold and exciting evolution – and we couldn’t be prouder of where we’ve landed.
While we’ve built a strong presence in the corporate space, we’re also incredibly excited to be growing our footprint in personal events – from weddings to birthdays and everything in between.
Because whether it’s a global brand or a once-in-a-lifetime celebration, the goal is the same: to create something beautiful, memorable, and a little bit magical.
Take a look around, soak in the new vibe, and when your next event calls for something unforgettable… think of us!
Candy Buffet Co. Marketing your brand deliciously.
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