Tag: Allen’s

It’s a knockout in Melbourne’s battle of the brands

NOTHING is safe in the trademark wars. Not water, not colour, not even the throaty roar of a motorbike being gunned at five in the morning. The courts ruled that BP could own a shade of green, then decided it couldn’t. That Cadbury’s couldn’t own the colour purple. The makers of Barbie and Bratz are … Continue reading It’s a knockout in Melbourne’s battle of the brands

Allens is Australia’s most effective ad

Allens lollies blog post by The Candy Buffet Company

A gaint doll towers over the street in Allens Confectionery ad by agency JWT which was named Australia’s most effective ad campaign at the Effies on Thursday night.  JWT has taken out the prize for Australia’s most effective advertising campaign after reigniting consumer interest in Allen’s Jellies brand. Advertising agency JWT won the Grand Effie … Continue reading Allens is Australia’s most effective ad